What is the SXSW Interactive Festival?
Their website says "An incubator of cutting-edge technologies, the SXSW Interactive Festival offers five days of captivating keynote presentations, panel sessions, book readings, Salons and Core Conversations that provide hands-on training as well as big-picture analysis. In addition to the business opportunities at the Trade Show & Exhibition and the hands-on gaming fun at the ScreenBurn Arcade, SXSW Interactive provides an array of exciting evening events including the SXSW Web Awards Ceremony. More to the point, coming to SXSW Interactive is a great way to recharge your creativity."

 Live blogging 2pm:

Talk given by Dr Robin Goodfellow for the Teaching and Learning Research Group of the Open University (TLRG).